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Monthly Archives: September 2021

Content, Eyeballs, and God

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Content is king. Eyeballs are god. God is sovereign. To put it another way, you need something worth saying. You need people who want to hear it. And at the end of the day, it still isn’t all up to you. These three realities must be placed at the forefront […]

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Your Four Spheres of Organic Influence

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I remember years ago reading a shocking article titled Don’t Believe Facebook; You Only Have 150 Friends. That was the headline from this 2011 NPR article. It stated that, while you can facially recognize 1,500 people and Ashton Kutcher has 17,200,000 Twitter followers (as of now), you can only have […]

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