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October 17, 1999

A Leader at the Crossroads

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Change comes to all organizations. Leaders have the responsibility to try to look around the corner and prepare their business or nonprofit for what may lie ahead. In other words, they need to strategize, establishing a general plan of action for the organization based to a disconcerting degree on subjective insights and partially informed conjectures about the future.
But it’s even more complicated and more fluid than that, because strategy itself is changing. That’s what this book is about—teaching you what strategy looks like (and doesn’t look like) today. What works and what no longer works.
Before we get to all that, though, it’s important to remind ourselves that every strategy takes place at a crossroads in an organization’s path. And standing at that crossroads is a real-live human being: a leader. Like you. And like Tom, Lane, Dev, and Jayla.
What feels familiar to you in these stories?

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