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December 22, 1992

For Thought and Discussion

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1. What do you think has most contributed to the creation of generosity as a brand?
2. Would you describe your personal and corporate generosity as strategic or indiscriminate? Why?
3. What is your personal experience with Millennials regarding generosity and cause?
4. How does the fact that generosity is its own brand impact business and ministry strategy?
5. What organizations do you know that do a great job at utilizing generosity and cause in their marketing appropriately and seem to be authentically integrated in their approach?
6. On the flip side, who is doing it poorly?
7. Of the three messages seen in generosity marketing—“Look at me!” “Look at this!” “Look at them!”—which is the most prevalent? Which is the most effective?
8. How important is story in today’s culture, and who does the best job of that in your experience?
9. How does an organization avoid a self-serving appearance in its marketing and storytelling?
10. What do you think will be the next stage in the evolution of the marketing cause?

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