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August 20, 1998

Here Comes Strategy 3.0

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I have several friends who have taken me sailboating over the years, and I’ve noticed something about how these skippers operate. When they’re ready to head home, they will pick a landmark on the shore to direct their craft toward. But they don’t head there at full speed in a straight line. They can’t. The wind isn’t blowing directly toward their destination. Other craft are crossing before their bows. So their course becomes a zigzag as they tack this way and that. They speed up and slow down as the wind and the waves shift. But despite all this, I’ve observed, my sailing friends manage to steadily make their way to the home dock.
It’s much the same with strategy for businesses and nonprofits. The future is going to throw a lot of variety at us, demanding that we come up with inventive solutions. Our course won’t be linear. But we can still have a goal in our line of sight and make our way toward it with agility and focus.
So if you’re facing your own strategy dilemma, trust that it is possible to practice strategy successfully today. I’m going to show you how.

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