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February 26, 1994

Mission Statement

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One thing I ask of the LORD, this is what I seek: that I may dwell in the house of the LORD all the days of my life, to gaze upon the beauty of the LORD and to seek him in his temple. PSALM 27:4
A mission statement is like an organization’s North Star. It is the fifty-year goal a group always reaches for but never quite attains. A good mission statement inspires organizational leaders in their strategic and tactical decision-making. It keeps them on track when situations are difficult or ambiguous. It is the corporate marching orders.
Not many companies have a good mission statement. Most sound similar and are filled with meaningless language about quality, value, creativity, and diversity. Few inspire and even fewer are actually known by leadership, let alone the employees of the company. All too often, creating a mission statement is little more than an empty exercise at an executive retreat.
But this does not mean the idea of a mission statement is bad. It just means that its execution is often sloppy or misunderstood.
In Psalm 27 we see a profound personal mission statement. David articulates that his chief aim is to dwell in God’s house forever. This passionate plea is more than just a request for life after death; it is an approach to life itself. David’s goal was to reside in the presence of the Lord all the days of his life. He wanted to spend every waking moment gazing into the beauty and holiness of the Lord. He wanted his every effort and endeavor in life to bring him closer to God, understanding Him more, discovering Him more.
Is this our life’s mission? How can we integrate a passionate pursuit of the Lord with our sixty-hour workweeks? Is it possible? The answer must be yes. And figuring out how is a very good mission statement.

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