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June 25, 1995

Particularizing the Process

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First, stage some conversations and harvest the potential-filled insights that come out of them. Then make a choice about an action that could capitalize on an insight, and put it into operation. Once you get some reliable feedback on how your new venture is going, choose to pause (delay temporarily before proceeding any further), pivot (make a strategy change within your overall vision), pull the plug (quit on a losing strategy), or power up (go full bore with a winner).
That’s the Strategy 3.0 process. It works. It will for you. But remember that it’s not a rigid equation. There’s no one always-right way to implement it. Invest the framework with your own personality, adapt it to the culture of your organization, and target it for the strategic need lying before you. Use it in your own way to create forward momentum for your particular organization.
If you’ve still got qualms and reservations (What if we ignored some key variables? What downstream effects are we overlooking?), that’s normal. There’s no way of eliminating all the risk from strategy in a 3.0 world. But there is a way of minimizing the risk.

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