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August 10, 1994

Spreading the Bounty

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Religion that God our Father accepts as pure and faultless is this: to look after orphans and widows in their distress. JAMES 1:27
We live in a wealthy society. The rate and volume of wealth being produced in the modern world is staggering. The blessing and bounty trickles down to almost all of us, with a few notable exceptions. Two slices of our society continually struggle to make it day to day—widows and orphans. It was true two thousand years ago, and it is still true today.
The twenty-first-century business community is extremely wealthy; therefore, it has myriad opportunities to assist the less fortunate. The very soul of a business enterprise ought to include a desire to help, to reach outside itself and give back to those in need.
So how can a business give back? It can make quarterly disbursements to any community cause that focuses on orphans and widows. It can identify single parents and provide scholarships to send their children to schools, camps, and events. It can team up with a local church and provide assistance to the widows and orphans in the congregation. It can provide its products or services to widows and orphans at no charge.
However it’s done, the business community has a responsibility to turn some of its profits back into these environments of need. It is payback time.
Perhaps a whole new benchmark for return could develop if businesses began this approach. Along with ROI (return on investment), ROA (return on assets), and ROE (return on employees), we could add KROI, or Kingdom Return on Investment. In other words, based on a company’s investment, what kind of return is it getting in terms of shaping and delivering kingdom influence?
Taking care of the widows and orphans is not solely the church’s responsibility. It is not just the responsibility of a few rich, elderly men or women. The business community must get into the game. Are you willing to get involved?

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