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December 21, 1996

TAKING ACTION

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A promise holds intrinsic value to the one who receives it. Like a certificate of deposit, or a stock certificate, it is backed by the resources of the issuer. It’s not a flippant comment made in haste. Nor is it a tool to garner trust during a sales pitch—that’s a biggie.

A promise is a check backed by the resources of our integrity. Here are a few things to consider when making a promise:

For every promise, there is a price to pay.- –E. James Rohn

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